About

Keith Frislid.Sales practitioner. Now builder.

10 years in B2B sales across three industries. One consistent problem at the top of every pipeline. I built the system to solve it — and now I license it to teams who are tired of losing pipeline to manual work.

10+

Years in B2B Sales

Industries Mastered

Autonomous System

∞

Pipelines Built

Photo coming soon

The Journey

Three industries. One broken process.

2014 – 2018

Fintech

B2B Sales — Financial Technology

High-velocity deals targeting CFOs and operations teams at fast-growing companies. Built outbound motions from scratch and learned what disciplined pipeline management actually looks like under pressure.

“Speed wins — but only if you can generate enough qualified conversations to keep the machine running.”

2018 – 2021

Industrial Machinery

Enterprise Sales — Manufacturing & Distribution

Long-cycle deals, relationship-heavy buying committees, and prospects who had been using the same vendor for 15 years. Prospecting here required precision targeting and patience.

“Relationships still close deals — but someone has to find the right relationships first.”

2021 – 2023

Investment Real Estate

Capital Raise & Deal Sourcing — RHD

Trust-first selling to accredited investors and institutional buyers. Every touchpoint had to earn credibility. High-value, low-volume — but the pipeline still had to be full.

“Even in reputation-driven markets, systematic outreach separates the top producers from everyone else.”

2024 – PresentNow

AI Sales Agent

Builder — Autonomous Outbound System

Built the agent I always wished I had. A fully autonomous system that prospects, personalizes, sends, and learns — without a human in the loop.

“I built what I wished I had.”

Why I Built This

I didn't build this to start a software company.
I built it because the problem was costing me.

Across every company I joined, the same ceiling appeared. We'd close deals well. The team was good. But the moment we got busy closing, outbound dried up — and two quarters later, the pipeline collapsed. Every time.

I fine-tuned the process at each company. Better sequences, tighter targeting, more disciplined follow-up. It worked. But it always depended on people doing repetitive work — and people, understandably, don't want to do repetitive work forever.

The answer wasn't to hire more SDRs. It was to remove the repetitive work entirely. So I built a system that does it autonomously — and that gets better at doing it every week without anyone touching it.

“What if the top of the pipeline ran itself — and got better every week without anyone touching it?”
— Keith Frislid

The KF Sales Agent isn't a product built by engineers who've read about sales. It's a system designed by someone who lived inside every part of the problem — from the first cold call to the closed deal. That difference shows up in how it works.

On a Strategy Call

Let's talk about your pipeline.

30 minutes. No pitch deck. We'll look at where your pipeline is today and whether the agent is the right fit for where you want to go.

Book a Strategy Call

Pipeline audit
We look at your current outbound motion — what's working, what's leaking, and where you're leaving pipeline on the table.
ICP alignment
We define your ideal customer profile and map how the agent targets and qualifies leads for your specific market.
Live demo
You see exactly how the agent runs — from prospect sourcing to personalized outreach to reply handling.
Honest fit assessment
If the agent isn't the right tool for where you are right now, I'll tell you that too.